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Despite the elevating importance of marketing in business, many Entrepreneurs and planks remain distrustful about marketers’ ability to drive development and display ROI. Sometimes they view marketing as the “fluff” which enables up a lot of corporate speaking.

In this article, Ruth Saunders assists marketers gain more business credibility inside the boardroom and shows how to build15447 marketing strategies that may win the board’s support. She draws on her extensive experience and various case research to help marketing experts understand the panel mindset and language.

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